After installing the IPTV infrastructure, how can you make your IPTV viable for large-scale deployment? With IPTV, there is a lot to get right - a proposition that speaks to the customer, a technology infrastructure that integrates best-of-breed components, the correct set of operational capabilities and a mutually beneficial content acquisition model. At Accenture, we believe you must assess and manage critical areas:

Customer Proposition
IPTV provides some clear advantages over satellite, digital, terrestrial and cable models - namely unparalleled opportunities for on-demand and interactive services as well as opportunities for advertisers to engage in targeted campaigns.

Integrating Technology
Making the right IPTV technology choices and combining the pieces together is critical for a successful IPTV launch.

Managing Operations
Providing IPTV services-and the seamless experience that consumers expect-will require operators to augment existing fulfilment, assurance and billing functions and develop new capabilities.

Differentiating through Content
Content can make or break an IPTV offering. For most operators, providing consumers with the right content in a cost effective and reliable way is the most critical hurdle to IPTV deployment.

IPTV Launch Framework
Accenture's IPTV Launch Framework enables you to systematically address and overcome the deployment challenges presented by all four areas.

View our IPTV Video