But this slow evolution will soon give way to a revolution brought on by the advent of Internet Protocol Television (IPTV). IPTV will permanently change how people consume content, and has the potential to change the business proposition for every company working in the entertainment, communications and data industry today.

What is Internet Protocol Television?
IPTV uses Internet technology to deliver broadcast-quality digital television and other services over a broadband network. It is a feature-rich technology that allows complete content on demand and real-time interactivity, among other things.

IPTV Business Drivers
What is causing the sudden interest in IPTV? Industry visionaries are referring to it. The media is writing about it. And analysts are forecasting substantial growth in IPTV to more than 25 million subscribers and $10 billion in revenues by 2010.

IPTV Business Case
What is convincing companies to add IPTV to their product portfolio? While nagging questions have swirled around the business case underlying IPTV as a stand alone operation, the case for IPTV becomes clearer when the impact of IPTV on the overall business is examined.

The Advertising Advantage
Advertising has long been a key revenue source for the television industry. Now IPTV is giving communication service providers a way to claim a portion of the more than $400 billion that companies spend on advertising globally.