Download the full results from the Accenture Global Broadcast Consumer Survey [PDF, 3MB]
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As companies in the video content delivery value chain battle for revenues amid the accelerating migration to digital, they face an ever-intensifying need to track and respond to changing consumption habits. Failure to do this will mean playing catch-up against other choices—and, at worst, lead to a provider’s extinction in the marketplace.

Accenture interviewed 13,600 consumers across 13 countries, including five countries in Asia for their views on digital content delivery. The result is a truly global perspective into the way consumers’ behavior and preferences are continuing to change under the impact of a rapidly-expanding choice of media options.

Download the full results from the Accenture Global Consumer Broadcast Survey

For media and filmed entertainment companies, digital transformation is a necessary, feasible and valuable initiative. Read more about Accenture's Digital Transformation services.