Download Accenture's 2007 Content Study – Beyond the Hype: How New Content and Technology are Redefining the Future of Media.

For Accenture's 2007 Content Study, we surveyed more than 100 of the most influential worldwide content executives from the film, TV, music, radio, videogame, publishing and advertising industries. We asked these decision-makers to tell us where the greatest opportunities—and the greatest threats—will come from.

One result is clear: Web 2.0 is real and here to stay. Content owners should view Web 2.0 capability as a must-have. But many are slow to respond. Competition is fierce, and getting fiercer. Competition can stem from consumers, new technologies or cross-sector as new threats are crowding in. The journey ahead looks more exciting than ever, but content companies need clear responses now.


New channels hold out enormous opportunities. But they also represent some significant competitive threats. Although 39 percent of executives still view cross-sector competition (portals and telcos, for example) as their greatest macro threat, there is much more awareness of consumer-based competition.






But the most ripe area for potential threats and opportunities lies in technology itself. New devices are disrupting the chain of consumption. If people can move content wirelessly from their PCs to their TVs, is broadcast even necessary? What will the development of Apple’s iTV mean for broadcasters?

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To request a presentation on Accenture's 2007 Content Study, Beyond the Hype, please call 1.312.737.8290 or email us and reference Content Study.