Download the second installment of Accenture's research on customer service capabilities.

Technology companies that don’t deliver superior service run the risk of incurring the wrath of bloggers, creative “YouTubers,” and even regular customers who post their experiences on a host of “review sites” such as Epinions.com, theconsumersreview.com, resellerratings.com, and gethuman.com. Such retaliation has become rampant, especially since technology consumers are almost by definition Internet-savvy. According to Henderson research, there are now more than 25,000 websites dedicated to poor customer service.

Fortunately, there are some important steps that companies can take now to mitigate this growing risk.

Download the second installment of Accenture's research on customer service capabilities.

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