Accenture Publishing Solutions for the Communications & High Tech Industry

Accenture Publishing Solutions delivers a cost-effective, flexible and robust way to unify subscriptions, planning and distribution around an integrated view of the customer.

Newspaper and magazine publishers recognize the potential to increase revenue and save costs through improved performance in subscriptions, planning and distribution. Many forward-looking players realize that one way to achieve this is by switching from a product-centric to a customer-focused perspective. Publishers can then use this customer focus to streamline and enhance the functionality of their core circulation and subscriptions operations and exploit the full potential of unified customer information throughout the entire value chain, from order to delivery and from printer to customer.

Companies that achieve these goals can create new revenue opportunities springing from improved customer satisfaction among both subscribers and wholesalers, increased sales and the ability to target copies more accurately for advertisers. At the same time, more efficient planning and distribution, and better control over these functions, can allow publishers to sell through new channels and reduce costs.

Our Approach

Accenture Publishing Solutions is a modular system offering a cost-effective, flexible and robust way to unify subscriptions, planning and distribution around an integrated view of the customer. Its modules are designed to create a single seamless process, uniting all elements of circulation, from marketing and sales through to invoicing and payment, and every aspect of distribution.

Developed over several years through Accenture’s work with leading international publishers, Accenture Publishing Solutions has evolved into an integrated suite of modules that can be installed and used, either separately or together. Accenture Publishing Solutions consists of five modules with interfaces to internal and external systems: Customer Master Data, Subscriptions, Planning, Billing and Distribution.

Read more about this solution in our Accenture Publishing Solutions brochure. [PDF, 897K]
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With our extensive experience in media and entertainment and a wealth of publishing expertise, we have helped major publishers increase their subscriptions, improve their planning techniques and boost their distribution channels.

We understand newspaper and magazine publishers’ needs, business models and markets. Our modular approach to publishing uses an integrated view of the customer to blend subscription, planning and distribution practices. The modules are designed to create a single, seamless process, fusing all the elements of circulation, from marketing and sales to invoicing and payment and every aspect of distribution.

Our approach is Web-based, scalable and easy to use, designed to minimize overhead. It’s flexible enough to suit many types of publishers’ needs and adapts easily to market changes.

Some benefits include:

• Improved wholesaler and retailer distribution
• Better control of returns and sell-outs
• Improved customer service
• Increased subscriptions and lower subscriber churn
• Better subscriber segmentation and profiling
• Advanced distribution capabilities leading to increased advertising revenue
• Improved route definition
• Improved distribution efficiency and reduced returns
• Improved productivity
• Decreased IT maintenance costs

With our wide-ranging experience in the media and entertainment industries and a wealth of publishing expertise, Accenture has worked with major publishers to help them boost their performance by improving their subscriptions, planning and distribution capabilities.

Accenture Publishing Solutions incorporates Accenture’s understanding of the needs of newspaper and magazine publishers and their various markets and publishing models. It also takes advantage of Accenture’s process and technology expertise. Now newspaper and magazine publishers in a wide-range of markets can put Accenture’s wealth of publishing expertise to work for them—through Accenture Publishing Solutions.

Our approach to publishing comprises a suite of five modules:

• Customer Master Data
• Subscriptions
• Planning
• Billing
• Distribution