Client:
Rheingau Musik Festival
On the Web:
www.rheingaufestival.de Project:
Gaming/Entertainment/ Portals
Shorcut to:
Business Challenge
How Accenture Helped
High Performance
Delivered
Executive Summary
Accenture helped Rheingau Musik Festival develop a new
strategy, organizational structure and IT infrastructure to transform it from a
family-run entrepreneurial business into a professional entertainment company
with an international reputation.
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Challenge   The German Rheingau Musik Festival (RMF)
is one of the biggest classical music festivals in Europe. Since 1988, the RMF
has turned the region from Frankfurt to Rüdesheim into a live concert stage of
international renown. World-famous soloists such as Jessye Norman, Al Jarreau,
Anne-Sophie Mutter and the Vienna Philharmonic Orchestra perform annually from
June to September to an audience of international music lovers against a
backdrop of romantic castles, monasteries and vineyards of the Rhine Valley.
How Accenture Helped
Since 1997 Accenture has been a principle sponsor of the RMF. Because of
its long standing support, RMF asked Accenture to work with the management
board to review and implement a series of new IT systems and databases, and to
define RMF’s future strategy.
Accenture began by creating a new IT and data infrastructure. The team
developed the requirements for a complex migration program, which built the
foundation for the conversion of the old customer data into a new dynamic IT
system. In addition, Accenture conducted a visioning workshop with RMF’s senior
management to assess the strategic and organizational issues RMF would need to
address in the coming years.
High Performance Delivered
As Andreas Eckel, COO of the RMF, stated: "In the past, the Festival
developed solutions only on demand and with a short-term perspective. Accenture
helped us from a technical and organizational standpoint, and assisted us in
keeping a long-term strategic focus while developing the solutions."
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