 
The Digital Oil Field of the Future is quickly becoming a reality in the energy industry as companies seek more cost-effective ways to deal with exploration and production (E&P). But for companies to achieve the value and increased performance they seek, they have to look beyond technology. In this September 2005 Oil and Gas Journal article, Accenture and SAP explain how. A number of factors, including cost control pressures and continuing high prices for output, force oil and gas companies to seek greater cost-effectiveness. A "graying" workforce, with fewer college and high school graduates entering the industry; complex supply chain demands; just-in-time inventory in remote regions; increased competition; and more stringent health, safety and environmental (HSE) regulations also contribute to decreased value and performance. To combat these issues, energy companies need access to accurate, timely information when they need it in order to compete profitably in an increasingly complex and demanding industry. DOFF can address these needs, but because the trend toward real-time information means an even larger increase in data in the near term, many companies overlook basic elements of a DOFF initiative and jump directly to the latest technologies. As providers of technology, applications and services to the E&P industry, Accenture and SAP have worked with and observed the activities of a number of our clients who have undertaken DOFF projects. The keys to success that we believe lead to a well executed DOFF program, include: - Clarifying What DOFF Means To The Organization
Establishing a common definition of DOFF helps companies establish a vision for the future and a clearly defined value proposition.
- Determining How To Optimize What You Already Have
It is important for companies to know how to properly use existing technology, what data is required and how to use the data before trying to plug in new technology solutions and process improvements.
- Establishing A Solid Data Architecture And Communication Infrastructure
A solid infrastructure is critical for solving early problems and effectively utilizing real-time data.
- Standardizing Where Appropriate
Standardization results in reduced redundant work processes, improved resource sharing and smoother implementations for new initiatives, all key areas to consider when implementing a DOFF program.
- Aligning The Organization To Fit New Required Behaviors
Implementing effective change management will prepare your company for facing such challenges as an aging workforce and personnel moving into new areas of exploration and development and will allow your company to do more with less people.
- Being Prepared For Future Change Requirements
Flexibility in the initial plan will allow for better testing and redirection as new technologies and processes come online. It will also allow for continued improvement of the DOFF plan.
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