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G3—Games, Gaming, and Gambling

Today, games, gaming and gambling—for which we have coined the term G3—represent a $345+bn global business, eclipsing both the movie and music industries. This Accenture paper describes recent developments in the G3 space and raises some of the key challenges faced by both incumbent and new G3 industry players as recounted through interviews with over 50 senior executives from the G3 industries within UK.

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Insight Driven Marketing: Using Customer Insights to Build Brand Loyalty and Increase Marketing ROI

The time has come for companies to take a new approach to marketing—one designed to create more meaningful customer dialog, and establish longer-lasting, more profitable relationships. Accenture's new report, Insight Driven Marketing: Using Customer Insights to Build Brand Loyalty and Increase Marketing ROI, explains why and how, based on interviews conducted with 175 marketing heads in the U.S. and U.K.

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Pause or Play? The Future of Interactive Services for TV

Interactive television (iTV) has generated great interest in the television industry and market research reports have projected robust revenue streams from interactive services. But in the two years since interactive services were launched in Europe, they have generated only modest revenue. Will iTV ever live up to expectations? This report analyzes the prospects for various interactive revenue streams and presents potential strategies for companies seeking to profit from interactive services for TV.

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Path to Profitability: How Cable Companies can Achieve Attractive Returns on iTV Services

Cable companies could earn big returns from digital services, but they need to act fast before satellite providers own the market. Here are four key actions cablecos should take to defend their turf and make iTV profitable. Accenture believes cable companies need to focus on four critical priorities that are outlined in this study.

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Moving Customers—Building Customer Relationships and Generating Demand in the Mobile Data World

Companies engaged in mCommerce are on a relentless quest to create the "killer application." But, many customers have been disappointed by everything from connection speed, to ease of navigation, and have experienced a near-universal lack of simplicity, relevance and personalization. We belive that future mCommerce success will not be about the killer app, but about the killer process.

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In Lieu of Interactive Skin

This thought leadership piece presents some innovative ideas to help companies benefit from mCommerce now and to be ready to take advantage of the new markets mCommerce will create in the future. It explores why the entertainment industry can lead the way in mCommerce, through being uniquely positioned with the youth market, which thrives on entertainment and is happy to do the 'marketing' to their extended network of friends.

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