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Accenture Access for January 2008

 


Tridgets: A New Opportunity for Service Providers?
Andy Zimmerman argues that the "trivergence" revolution is well underway. And, in fact, triverged devices—or tridgets—are not self-contained entities but depend on network resources for their functionality. But the tridget opportunity is too large to be dominated by Apple or any other single company.

 

The Impact of Google's Android Platform
In late 2007, Google announced Android, a comprehensive open source software platform for wireless services. Although the platform faces several challenges in gaining significant take-up, this is a major development in the battle for the "second screen." What are the implications and why should you care? Find out.

 

A Prescription for the Embedded Software Industry’s Blues
The embedded software industry faces three widespread and vexing problems today: testing, collaboration, and product delivery inefficiencies. While there is no easy solution, Abhijit Kabra explores a solution involving increased collaboration and industrialization. Find out how we got here and what we can do to turn the corner.

 

Wanna see the Latest Hollywood Blockbuster…or a Video of My Dog?
Today, the question among media players is not, “is content still king?” The question is whose content it will be—and how traditional media owners, media agencies and advertisers will make money from it. That message comes across loud and clear in the 2007 edition of Accenture’s annual Global Content Study.

 

Are You Ready for Business Intelligence 2.0?
Traditional business intelligence and data warehousing are concerned with analyzing the past, but Business Intelligence 2.0 concentrates on the future. It’s about drawing inferences from historical data, applying the resulting insights to events as they happen and managing future events through predictive analysis.

 

Engaged, Committed and Confident—Isn't That What You Mean by Talent?
The founding CEO of The Talent Foundation, Javier Bajer, challenges conventional views on talent management. Bajer argues that companies should spend less time trying to separate the right and wrong people, and more time trying to help individuals align four key aspects that will release their leadership potential.

 

Budgeting and Forecasting: Issues and Leading Practices
Forecasting and budgeting should form part of an integrated performance management framework. Achieving this ideal can take years. But finance executives can gain immediate benefits from tactical solutions as they work toward adopting forecasting and budgeting processes that lead to high performance.

 

The Product Complexity Conundrum
Companies should always be seeking new opportunities to reduce complexity while investigating new or better supplier relationships. For communications and high tech companies, a successful standardization initiative can help minimize complexity while providing differentiated products to their customers.

 

Good Intuition Still Helps, but Successful Marketing Today Is More of a Science
Traditionally seen as more of an art than a science, Marketing Return on Investment programs can turn the tide by helping companies effectively, and scientifically, manage marketing spending. Moreover, it helps them to see clearly the real amount of opportunity that exists in their market choices.

 

China Brand Opportunities
Whether you’re hoping to build a foreign brand in China, or export a Chinese brand, the consumer will determine your fate. This research queried 4,600 consumers in 19 countries to better understand the influence of brand and country of origin on purchase behavior. The results will be helpful to marketers from China and abroad.

 

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