Alliance Organization:
Interwoven
On the Web:
www.interwoven.com Overview:
Interwoven is an Accenture Portals & Content Management alliance in the Enterprise Content Management (ECM) space, providing business solutions. Interwoven, provider of ECM solutions for business,enables organizations to unify people, content and processes to minimize business risk, accelerate time-to-value and sustain lower total cost of ownership.
Accenture leverages products across Interwoven's ECM platform to provide a number of solutions, such as the Marketing Asset Management (MAM) solution, to global clients. MAM is a new solution, combining the best thinking from marketing resource management, enterprise content management and knowledge management, and supported by leading-edge technology to help organizations extract real value from their marketing assets and intellectual property. This includes the creation, control, aggregation, distribution, management, reuse and repurpose of marketing assets and information.
Additionally, for marketers in financial services companies striving for a unified brand experience across all channels, the Accenture and Interwoven Brand Asset Management solution standardizes the management of brand assets such as logos, sales presentations, PowerPoint files, collateral and creative imagery. Compared with unstructured approaches to brand asset management where different versions of essential assets are scattered across desktops, intranets and internal file shares, the Brand Asset Management solution creates a centralized system in which marketers can easily collaborate and control all brand assets across the company, ensuring brand consistency while allowing for rapid, consistent consumption by sales teams, fund managers and external partners. The solution accelerates new product launch times while eliminating costly reproduction costs when assets cannot be located.
The Brand Asset Management solution is initially designed for financial services clients but will soon be architected to help clients in other key Accenture industry groups, including Oil & Gas, Consumer Packaged Goods, Retail, Auto Manufacturing, Fast Food, Health Sciences and Communications & High Tech.
Accenture and Interwoven have over 50 joint customers. Back to the Alliance Home Page To Top |