Alliance Organisation:
Aprimo 
On the Web:
http://www.aprimo.com/ Overview:
Accenture helps companies improve the performance of critical marketing operations by leveraging technology from Aprimo—the leader in enterprise marketing management (EMM) software. Accenture provides transformational marketing solutions that help organizations achieve high performance—and Aprimo’s market-leading technology plays a key role, by automating core marketing processes and optimizing the allocation of marketing resources. Globally, companies spend billions annually on marketing. Few organizations, however, are equipped to manage this enormous investment. Inadequate processes, fragmented operations and the lack of management tools and performance information all help prevent executives from managing their marketing operations—planning, budgeting, financial management, production workflow management, lead and campaign management and marketing asset management—with the level of discipline and level of control the boardroom expects. Aprimo is helping to change all this, with software based on the company’s visionary Enterprise Marketing Backbone™. Aprimo technology supports the operational capabilities that chief marketing officers need to address their biggest challenges—and opportunities—such as differentiating offerings, managing the brand and maximizing customer lifetime value. Aprimo software also supports end-to-end integration—from the front office to the back—with all leading CRM platforms. Aprimo is widely recognized as a visionary in this new market space. Aprimo technology is used today by many of the world’s leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail and consumer goods. With hundreds of successful implementations in more than 40 countries, Aprimo delivers technology and insight that accelerates marketing productivity and enables marketing executives to document effective performance. Working together, Aprimo and Accenture help companies improve their efficiency, transparency and, ultimately, the customer experience. By integrating our deep industry knowledge and business acumen with Aprimo’s market-leading technology, Accenture delivers transformational solutions that help optimize marketing operations, and deliver a significant, lasting impact on financial outcomes as organizations strive for high performance. "Accenture's strong strategic counsel and unparalleled ability to pinpoint customer needs complements Aprimo's world-leading enterprise marketing management platform. Together, we deliver a software-based solution that helps our customers achieve greater efficiencies across the entire marketing value chain."
—Bill Godfrey, Chairman and CEO, Aprimo |