Alliance Organization:
Acxiom
On the Web:
www.acxiom.com
Overview:
Accenture and Acxiom—the leading provider of customer information services to large enterprises—have joined forces to simplify and enhance the
ways companies use customer information to build profitable, long-term
customer relationships.
Around the globe, organizations continue to struggle with the complexity
and cost of obtaining accurate, complete customer data. In an Accenture survey,
more than half of executives (56 percent) said their business would grow as
much as 20 percent if they could gain access to more comprehensive information
about their customers.
The alliance combines Accenture's customer insight, marketing analytics
and global delivery capabilities with Acxiom's strength in customer information
management services. The companies will meet the customer information challenge
head-on by providing the most advanced customer information infrastructure
available in the marketplace today.
As the leading large enterprise customer information services provider,
Acxiom integrates data, services and technology to create and deliver customer
and information management solutions for many of the largest, most respected
companies in the world. Powerful customer data management services from Acxiom
enable these large enterprises to create and maintain more accurate,
comprehensive customer information across their entire business.
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