The interactive wall has a role to play in both the retail environment and in an advertising context. The “big picture” view has impact whether in a shopping mall or at an airport. Not only will the interactive wall change the face of advertising, but it can also offer an information-rich portal for passers-by to
enjoy. The interactive wall serves:
- Retail stores where goods and services are better accessed and persuasively marketed.
- Car showrooms, as a centralized merchandise display and query point, freeing up staff to sell more cars.
- Malls and cinemas, where users can touch a movie title to see a short review or advertisement for the film.
- Advertisers who want to revitalize the static displays of the past with more memorable, moving content targeted to specific demographics of visitors or users.
- City councils where a superimposed cartoon “guide” might introduce visitors to the best sights, restaurants or give directions or phone numbers.
There is a “feel-good” factor about using the interactive wall that is likely to attract interest and present far greater opportunities for influencing buyers. Alongside the novelty value, animated information can be more readily retained and recalled.
The interactive wall enables advertisers to improve business performance by running a dynamic and micro-targeted network of campaigns across multiple, highly populated consumer areas. Read more about how Accenture has combined analytical marketing processes and sophisticated technologies to allow businesses to direct their overall marketing
investments across their brands and customers.
Try it!
Get clicking with our flash demonstration of the Interactive Advertising Wall.
Read the transcript of this flash demonstration. [PDF, 62KB]
PDF Help See it in Action!
Through our team approach, volunteer efforts and design of a large interactive wall display, Accenture played a vital role in helping Chicago with its bid for the 2016 Summer Olympics by supporting the recent Amateur International Boxing Association World Boxing Championships. Industry Insight
See how an interactive wall might operate across diverse industries.
Talking Technical
Find out more about how an
interactive wall works.
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