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Capitalizing on Web 2.0
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Posted at Apr. 09, 2008 05:28 PM CST | | | | Ed Wood, Network Practice, Communications & High Tech | | | The Web 2.0 discussion from the Service Innovation breakout session yesterday was particularly enlightening. To tap into this Web 2.0 world, companies are opening their networks, devices and Web platforms and more actively participating in collaborative service development. I was struck with the talk around the growth of web applications, and in particular how they intersect with mobile growth. | | | What was attention-grabbing was the dialogue around the iPhone SDK. A comment was made during this session on whether there is a $100m worth of applications to develop for the iPhone and in turn, which ones would win. I think there is a tremendous opportunity in the enterprise space and how we leverage these very flexible expandable devices to extend enterprise applications and allow employees to tap into corporate data and corporate applications in a more mobile way. | | | I'm curious: What types of enterprise applications would you want to see exposed on mobile devices? | | | | Comment on this post |
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Comments Posted by:
Larry Socher
on
April 12, 2008 11:59 AM CST  | I do think that there will be $ to be made on applications running on the iPhone. However, it may not be where you expect. Historically the industry has not been able to monetize mass market applets, as we have seen with the market Visual Basic custom controls, Windows Mobile, Palm, and Blackberry applications, etc. It is my belief that the money will come from building enterprise applications on new Apple SDK -- leveraging its processing power and slick interface. |
Posted by:
Staffan
on
April 10, 2008 09:25 AM CST | One thing that would be really interesting to see, is the restructring and presentation of internal enterprise data on an intranet. For instance, today its difficult to work with financial excel sheets from a mobile device. A change from the traditional web-based intranet towards a new device-independent platform will be of essential interest. |
Posted by:
Tom Riley
on
April 09, 2008 08:42 PM CST | I think American Airlines is a good example of a company developing iPhone optimized corporate applications. They don't try to do everything, but focus on the things, like checking flight status, that a person using a mobile device is most likely to be trying to accomplish. I think that is a model for the type of mobile application a large organization should look to develop. |
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