Businesses that examine and measure the time customers spend with them can gain an advantage that will continue when the economy recovers.Read more
Counterfeiting is on the rise worldwide, threatening the brand integrity of more and more companies in almost all industries.Read more
With more sound improvements in pricing efficiency, a recession can actually spur future profitability and market share growth.Read more
Accenture Marketing Sciences
ABN AMRO: Digital Optimization
Accenture Marketing Sciences: Media Management
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