By Josh Bellin and Chi Pham   As they expand globally, companies face two major cultural challenges: how to build and maintain a common culture, and how to adapt to regional and local conditions. Indeed, an Accenture survey revealed these questions as the top two on the minds of senior executives. The key to resolving this tension is through the development of a performance anatomy: a set of five specific mindsets that should guide employee practices regardless of location. In this report, the authors explain how companies like Marriott International, UPS and CEMEX are fostering a performance anatomy that allows them to balance global standards with regional and local concerns.
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