Paul F. Nunes
Brian A. Johnson
November 12, 2002
In this challenging economic climate, many firms are focusing on cost-cutting and on gaining short-term efficiencies. Our study of more than 3,500 consumers suggests, however, that innovation geared toward actual consumer demand preferences and incomes may be the best tool to achieving valuable long-term results. Consumer demand articles from Accenture Institute for High Performance Business include consumer insight and innovation research and other consumer behavior research articles. Background Research The following are links to Research Notes related to this subject: - Internet Marketing: Lessons from the Field
- Measuring Advertising Effectiveness
- Real Time Marketing
- Reduce Customer Risk with eCommerce
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