IPTV may be the next wave for the communications and content industries but for consumers today it’s barely a ripple. Consumers may not know what IPTV is, but they are definitely interested in what it can offer. To turn IPTV from a service that communications and content companies need into a service that consumers demand, IPTV operators need to carefully examine their customer proposition, differentiate their IPTV services from existing television services and target the most promising customers. This international study can help by shedding light on consumer attitudes towards IPTV and the services it allows as well as the demographics of customers who are most open to it. Visit our IPTV website to get the poll results and a video guide to help you start building your IPTV future.