Content: Here, There and Everywhere. Accenture Media Content Study 2006

Fast changing consumer preferences and the technology trends that fuel convergence are opening up vast new business opportunities—and raising formidable challenges. In the midst of all this change, one thing is sure: compelling content will be central to the success of new convergent services. But what types of content, what distribution channels and what geographic markets have the greatest potential? This study asks more than 130 of the world’s most influential media executives where they are placing their bets for future growth in a convergent world.