The traditional demarcations between various types of players in the communications, high tech and media ecosystem are blurring. Looking at a spectrum from access companies to service providers to handset manufacturers, we see different companies looking to expand their basic capabilities and to innovate across those boundaries.
Device companies are trying to move into services to get recurring revenues from their handsets. Access players are looking for ways to get value beyond simply acting as the transport mechanism. Service providers are creating alliances and partnerships with content companies to create compelling new value propositions for customers.
Listen to our Podcast in which Accenture experts debate the issues that will affect high performance in service innovation.
Accenture Service Innovation—Podcast
Read about how a "service factory" approach for service development will innovate the digital marketplace.