Research & Insights: The Unexpected eEurope | The Unexpected eEurope is the first in-depth survey of executive attitudes to eCommerce in Europe since the onset of the current economic
crisis, and Accenture’s fourth annual eEurope study. | | | eCommerce
Emerges Brighter and Better
In spite of the current
turmoil in the technology sector, the proportion of businesses reporting success with eCommerce has increased by 50 percent over the past year.
Expenditure on new eCommerce initiatives will increase by 15 percent over the
next year.
| | | Headlines New
Strategic Priorities
More businesses are shifting their
focus towards back-office areas and the supply chain, where eCommerce can
sharply increase productivity. Although B2B exchanges have had early
difficulties, adoption will double over the next three years.
| | | Innovation
Anywhere
Wireless, voice, television and silent commerce
will be much more widely used over the next three years—to the extent that 83 percent of executives expect these new technologies to create more opportunities than traditional eCommerce.
| | | Europe—A
World-Class Competitor?
Europe is catching up with the
US in eCommerce, but remains a year behind. uCommerce may provide Europe with a
unique opportunity to close the gap. But the biggest hurdle may be psychological—Europeans are not confident that they can take the lead.
| | | Different Paths to uCommerce
There are distinct differences
between Europe, the US and Japan. Differences in culture, economy and
regulation have caused wide variations in the rate at which traditional
eCommerce has been adopted and the rate at which uCommerce is emerging.
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