Market Focus and Position Podcast

The pursuit of scale is often a dominant concern among large businesses. Yet a piercing focus on scale can be misplaced. Accenture research into high-performance businesses reveals many of the best organizations in specific industries and markets aren’t always the biggest. Sure, size entails certain obvious advantages, but it has drawbacks as well.

In this podcast, we examine the question of scale and how it relates to the three building blocks of high performance as spelled out by Accenture High Performance Business research. There is an obvious parallel between scale and one of those building blocks, market focus and position, yet the two other building blocks, distinctive capabilities and performance anatomy, are not dependent on large scale and may in fact be hindered by a business strategy emphasizing scale over other, less measurable qualities.

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[Running time 16:43]

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