By Bruno Berthon, Jim Grimsley, Peter Lacy and Eric Lowitt   The economic downturn has forced companies to scrutinize all their investments. But curtailing investment in sustainability initiatives would be a mistake, Accenture believes. Sustainability is closely aligned with the critical success factors companies need to manage through a downturn—factors like “doing more with less,” returning to basics and investing prudently. On the basis of its proprietary research and extensive consulting experience, Accenture recommends that companies follow five low-cost sustainability principles to give them an edge in this troubled economy.
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