Accenture Marketing Sciences: Digital Marketing Optimization

Accenture Marketing Sciences offers a broad range of solutions to increase marketing effectiveness in the constantly changing digital environment. We help define and build high-performance digital capability using unique digital marketing optimization tools to drive greater returns on your investment.

According to industry analysts, digital marketing is growing at 20 percent per year and is at the top of every marketer's agenda. Accenture Marketing Sciences recently acquired two of the world's foremost companies in digital marketing optimization—Memetrics and Maxamine—to offer our clients a full suite of digital marketing services.

We can help connect your digital strategy to business strategy with a unique set of global capabilities and award-winning optimization tools.

Consider this science behind performance.

Accenture Marketing Sciences is a market leader in digital marketing optimization. We ensure quality delivery through proven methodologies and patented, award-winning optimization tools to help your business achieve high performance in digital marketing optimization.

Global Reach
Accenture Marketing Sciences works with more than half of the Advertising Age top 100 advertisers globally and audits more than $200 million in online advertising. Accenture's clients span the full range of industries around the world and include 94 of the Fortune Global 100 and more than two-thirds of the Fortune Global 500. In addition, all of our top 100 clients in fiscal year 2007, based on revenue, have been clients for at least five years, and 85 have been clients for at least 10 years.

Global Team
Accenture Marketing Sciences has digital marketing optimization professionals in more than 21 countries with delivery centers in India and Greece. We can quickly mobilize the right team at the right time to help your business, working closely with our CRM service line and other areas of Accenture to deliver the service you need.

Our full suite of assets and capabilities combined with experience can help leading marketing organizations turn better profits and transform their digital strategy into the 21st century. Through Accenture's global network, we can deliver expertise across industry and leverage from a network of more than 170,000 professionals in consulting, technology and outsourcing.

Accenture Marketing Sciences offers a variety of services and tools that can help transform and optimize your digital marketing presence:

Digital Strategy
By fully understanding your business and marketing goals, Accenture Marketing Sciences can help you to define the optimum digital strategy for your business. We start by identifying the capabilities required to deliver the strategy and then support you through each phase of its execution.

Digital Transformation Suite
Accenture Marketing Sciences offers an end-to-end solution to help transform your Web presence to a leading brand destination using a combination of powerful analytics tools and digital expertise. Together, these tools can help define future-state vision and develop an evolution road map to achieve high performance in digital marketing. Learn more about Accenture’s Digital Transformation Suite.

Digital Optimization
Accenture Marketing Sciences can optimize your digital media spend, increase your marketing ROI and optimize your search engine strategy.

• Digital Audit
  Accenture Marketing Sciences regularly reviews more than $100 million in digital advertising and can optimize efficiencies in digital media investments and agency evaluation through measurement and benchmarking. We use Nielsen/NetRatings (NNR) data to highlight significant opportunities in digital media for our clients and benchmark price and quality against target specific pools including rate card discount analysis.
  
  
• Digital Marketing ROI
  Our powerful simulation and optimization tools provide predictive insights into your digital marketing spend and can generate increased revenue, profits and productivity. We suggest the best allocation of digital marketing investments across marketing channels (such as the Internet, e-mail and mobile).
  
  
• Search Engine Optimization
  We assess the performance of your search engine strategy—both paid and organic—to help you effectively manage your optimization against well-defined business goals. We monitor cost-per-click (CPC) pricing and recommend changes to your strategy to increase quality ranking scores to improve ROI and perform detailed keyword analysis, optimize advertisement and landing page effectiveness and review conversion funnel results.

Our cross-functional Digital team combines synergies of industry-specific strategists, digital audit experts, Web analysts, Internet and digital media measurement and analysis experts who can help to define, coordinate, measure, analyze and audit your digital marketing plan.

Perry Kamel
Global Managing Director – Digital
Perry Kamel is Global Managing Director for Digital Marketing Optimization. Previously Chief Operating Officer at Maxamine, Perry was responsible for strategy, planning and execution for worldwide operations. Prior to joining Maxamine, Perry took an elective professional sabbatical where he invested his time and energy in community affairs, providing not-for-profit advisory services and pro-bono consultation to industry trade associations, and select project engagements. He is an avid triathlon and marathon runner, enjoys boating, farming and playing guitar. He is devoted to wife Lindsay and his three children.
Send Perry Kamel an e-mail.

Matt Symons
Global Managing Director – Digital
Matt Symons is Global Managing Director for Digital Marketing Optimization. Previously he was Co-Founder and CEO of Memetrics and brings to Accenture his deep experience of the marketplace which spans both the strategic and tactical issues around interactive marketing optimization. Matt grew up in Australia and moved to the San Francisco Bay Area three years ago with his wife Mandy and their two children.
Send Matt Symons an e-mail.

Mark Inskip
Digital Director – EMEA
Mark Inskip leads Digital Marketing Optimization for Europe. He brings over 10 years of client-side experience working in brand and direct marketing, sales management and product development. He was named as one of the UK’s “Rising Stars in Marketing, 2007” by Campaign Magazine. Prior to joining Accenture, he held senior positions in sales and marketing in financial services, utilities and automotive. Mark lives with his wife Lucy and two children outside London. Send Mark Inskip an e-mail.

Deno Fischer
Digital Director – North America
Deno Fischer leads Digital Marketing Optimization for North America. He previously served as European Managing Director of Memetrics Holdings Pty Limited, where he was instrumental in building the European arm of Memetrics across all key markets in the region. Prior to Memetrics, Deno held positions in strategy consulting and corporate finance in New York and London. In addition to his professional career he is a regular guest lecturer at Cambridge and Oxford Universities and London Business School. He currently lives in New York.
Send Deno Fischer an e-mail