Accenture Marketing Sciences: Media Management

Accenture Marketing Sciences is the leading media auditor in the world. We measure and optimize media using real data from extensive client pools and then provide value added insight into how companies can significantly improve their performance across both traditional and digital channels. We have superior people and capabilities as follows:

• World's largest pools. Accenture Marketing Sciences has the most extensive media client roster in the world providing weighted cost and quality benchmarking that cannot be matched anywhere else. Total media under review is three times larger than our nearest competitor providing deeper and sharper comparisons to real world performance metrics.
  
  
• Focus on insight. Access to the most robust data pools provides our consultants and clients with the most robust foundation available to develop higher value insights around media strategy, objectives and context.
  
  
• Deep local knowledge. Accenture Marketing Sciences has teams of specialists in media, marketing, statistics and strategy in 18 of the world's largest media markets.
  
  
• Digital excellence. We have significant expertise pooling online advertising, paid search and search engine optimization and benchmarking websites and user experience.
  
  
• Simple clarity. Unique use of enhanced IT provides simple online point and click access to all current and historical audits by segment, target and country. No other company can supply streamlined, Web-enabled results from a single consolidated data base.
  
  
• Superior benchmarking tools. Even in countries with small pools clients now benefit from exceptional and unique software that enables the delivery of robust and insightful results.

In short, Accenture Marketing Sciences Media auditing helps clients achieve the highest possible efficiency and effectiveness within the designated strategic and competitive landscape.

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Accenture Marketing Sciences collaborates with some of the world's largest companies, including Unilever, Wal-Mart, Ford, Diageo and Vodafone. We work with more than half of the Advertising Age top 100 advertisers globally and audit over $50 billion of the $110 billion audited advertising spending per year globally.

Accenture's expertise, global reach and innovation mean we lead the industry in analyzing marketing and media effectiveness. Our experts work with some of the top advertisers in the automotive, leisure, telecommunications and consumer goods sectors. We can help marketers quickly pinpoint the areas where marketing investment is underperforming, and take appropriate corrective actions.

Our full force of assets, capabilities and personnel form cross-functional teams of industry-specific strategists, cross-industry marketing return on investment (MROI) specialists, econometricians and change management professionals. This, combined with our tangible assets and methodologies, allows us to deliver strong media auditing initiatives. In turn, this can help leading marketing organizations turn better profits and transform their businesses into high performers.

Accenture Marketing Sciences offers unique, truly global service in media auditing utilizing the skills and experience of our 160 media experts across North America, Latin America, Europe and Asia. We have offices around the world in markets accounting for 90 percent of global media spending markets worldwide.

Our Media Buying Optimization delivers bottom-line results quickly. We quantify our clients' current media performance, the opportunity to improve value and the techniques and processes to deliver this improvement. This insight allows real-time tracking and helps optimize media delivery.

Our Media Agency Optimization provides the world's leading service in media-buying agency evaluation and selection. We help companies improve their agency decisions by comparing the actual cost of advertising schedules and the impact of strategy and quality metrics among rival agencies.

Accenture Marketing Services translates common sense and creativity into insight and cost savings. You will find the long-term gains and short-term advantages invaluable as you travel the road to high performance.

Our global media team oversees the largest pool of client media data in the world. Our specialists, working with the largest advertisers in the world each have many years of experience in all of the world's largest media markets.

James Walker
President
James Walker is a partner at Accenture, where he is also president of Accenture Marketing Sciences’ media business. Walker leads a group of 250-plus marketing analytics/media research professionals across 18 AMS offices in Europe, Media East, Africa, Latin America and Asia Pacific. He has more than 20 years experience in marketing analytics and optimisation covering media research/planning, sales force optimization, advertising effectiveness, portfolio planning, segmentation and customer lifetime value and price/promo/markdown modeling, among other areas.
Send James Walker an e-mail.

Adam Swann
Managing Director UK and Global
Adam Swann has in-depth experience in managing and optimizing media budgets at all stages of the process and across all issues, to improve business plans. He draws his expertise from 10 years in media agencies across all functions and levels—from buyer to MD—and 10 years at Kellogg’s as EMEA director for media and marketing effectiveness.
Send Adam Swann an e-mail.

George Patten
Global Commercial and Business Development
George Patten is the global commercial business development lead for Accenture Marketing Sciences’ media group, based in London. Previously he was managing director of Media Audits and has extensive experience in media and marketing optimization. Patten spent his early career working for two of the UK’s largest media agencies, OMD and PHD, and has specialized in improving ROI and efficiency across many key sectors including FMCG, automotive, retail cosmetics, entertainment and financial services.
Send George Patten an e-mail.

Bernd Reuter
Northern European Lead
Bernd Reuter is Northern European lead for Accenture Marketing Sciences' Media management business. Reuter has more than 20 years of international media experience on both the consultancy and agency sides. Among previous roles, he spent nine years at Carat as international media director before starting his own international communications consultancy in Germany. He lives in Neu-Anspach outside Frankfurt with his wife and 21-year-old son.
Send Bernd Reuter an e-mail.

Eric Scheck
North America Lead
Eric Scheck is responsible for media performance evaluation and business development in North America.
Send Eric Scheck an e-mail.

Charles Godbold
Asia Pacific Lead
Charles Godbold is the head of our media business in Asia Pacific. He helps our clients achieve marketing and media effectiveness.
Send Charles Godbold an e-mail.

AMERICAS:

Edison Benetti
Brazil
Edison Benetti heads Media Science in Brazil, helping to deliver strong media auditing initiatives for our clients.
Send Edison Benetti an e-mail.

Carola Cruz
Mexico
Carola Cruz leads our Media Science team in Mexico, helping to deliver bottom-line results to our AMS clients quickly and easily.
Send Carola Cruz an e-mail.

EUROPE:

Neal Deeprose
Global Account Director
Neal Deeprose is a global account director with the Media Science team in the United Kingdom, providing insight and analysis to a wide portfolio of high-performing clients.
Send Neal Deeprose an e-mail.

Tom van Esser
Netherlands & Belgium
Tom leads our Media Science team in the Netherlands and Belgium. He helps our clients achieve high performance in media optimization.
Send Tom van Esser an e-mail.

Laurence Greiner
France
Laurence Greiner has more than 17 years experience in media. She has served as international client services director at Carat Global Management, international client services director at Media Audits in both France and England, and international media manager at Optimedia.
Send Laurence Greiner an e-mail.

Neil Harrison
Global Account Director
Neil Harrison is a global account director and head of Digital Media Auditing within Accenture Marketing Sciences. He has 19 years experience in media strategy and media buying,17 of these in domestic and international positions within WPP, IPG and Aegis Media. His category experience spans FMCG, automotive, telecoms, consumer electronics and financial services.
Send Neil Harrison an e-mail.

Linda Nicholson
Global Account Director
Based in London, Linda Nicholson handles global accounts with responsibility for some of the unit’s cross-country media client relationships. She has more than 14 years of experience working with and managing large client accounts in Sweden, Paris, New York and London.
Send Linda Nicholson an e-mail.

Magnus Zackariasson
Nordic
Magnus is the Director of Accenture Marketing Sciences in the Nordics. He can help you optimize your sales and marketing activities, while minimizing the cost.
Send Magnus Zackariasson an e-mail.

ASIA:

Doug Pearce
North Asia
Doug Pearce leads the North Asia AMS team, based in Shanghai. He is committed to ensuring clients maximize their marketing investment.
Send Doug Pearce an e-mail.

Mike Zhang
China
Mike Zhang is a specialist in communication planning in Mainland China, focused on managing and delivering projects of media auditing.
Send Mike Zhang an e-mail.

Bhavana Mittal
India
With more than nine years of advertising and media experience across industries, Bhavana Mittal is an amateur photographer and an avid Calvin & Hobbes fan. She leads our media experts team in India.
Send Bhavana Mittal an e-mail.