The digital marketplace is a constantly evolving landscape, engendering massive but shifting business opportunities. Our leadership combines highly developed experience in marketing, Web analytics and media auditing to assist companies in their digital evolution and deliver high-performance results.   Nick Smith
Group Managing Director
Nick Smith is group managing director of Accenture Marketing Sciences. He has more than 20 years experience in advertising, marketing and customer relationship management, with a track record of value creation through effective operational sales and marketing initiatives. He has worked for British Gas, Alliance and Leicester, Sekonda and Heinz.
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 Anthony Rjeily
Chief Operating Officer
Anthony Rjeily leads strategy and operations for Accenture's New Business Group and is chief operating officer of Accenture Marketing Sciences. Mr. Rjeily has been with Accenture for 15 years and has significant experience in leading venturing initiatives, business transformation, business architecture, systems integration and outsourcing engagements across multiple geographies and industries. He lives in Miami, Florida, with his wife and two children.
Send Anthony Rjeily an e-mail.
Global Domain Leads:
  Adam Swann
CEO, Media Management
Adam Swann is a senior executive at Accenture, where he is CEO of Accenture Marketing Sciences’ Media Management business. Swann leads a group of media and research professionals across 26 countries in Europe, Middle East, Africa, Latin America and Asia Pacific. He brings in-depth experience in managing and optimising media budgets at all stages of the process and across all issues, to optimise the business plan. He draws his expertise from 10 years in media agencies across all functions and levels from buyer to MD, and 10 years at Kellogg’s as EMEA director for media and marketing effectiveness. He was also a member of the WFA Media Committee for 9 years, including 4 years as Chairman.
Send Adam Swann an e-mail.
  Perry Kamel
Global Managing Director – Digital
Perry Kamel is Global Managing Director for Digital Marketing Optimization. Previously Chief Operating Officer at Maxamine, Perry was responsible for strategy, planning and execution for worldwide operations. Prior to joining Maxamine, Perry took an elective professional sabbatical where he invested his time and energy in community affairs, providing not-for-profit advisory services and pro-bono consultation to industry trade associations, and select project engagements. He is an avid triathlon and marathon runner, enjoys boating, farming and playing guitar. He is devoted to wife Lindsay and his three children.
Send Perry Kamel an e-mail.
 Matt Symons
Global Managing Director – Digital
Matt Symons is Global Managing Director for Digital Marketing Optimization. Previously he was Co-Founder and CEO of Memetrics and brings to Accenture his deep experience of the marketplace which spans both the strategic and tactical issues around interactive marketing optimization. Matt grew up in Australia and moved to the San Francisco Bay Area three years ago with his wife Mandy and their two children.
Send Matt Symons an e-mail.
 Milton Merl
Global Managing Director – Merchandising and Trade Marketing
Milton Merl leads the attribute sciences practice area within Accenture Marketing Sciences. He has partner responsibilities with primary focus on consumer centric business transformation through the integration of supply and demand analytics. He has 32 years of experience working cross functionally with a large number of major CPG manufacturers, and with numerous large retailers in the grocery, mass, chain drug, and specialty retail segments.
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 Jim Friedman
Global Managing Director – Marketing Analytics
Jim Friedman is the Global Lead for the Marketing Analytics product domain and brings more than 27 years of entrepreneurial and leadership experience to Accenture Marketing Sciences, including successfully starting and selling two companies in the marketing analytics space. From 1999 to 2007, he served as President and CEO of ImmediateFX Holdings, Inc., a technology-based marketing consultancy delivering continuous marketing measurement solutions. Prior to founding ImmediateFX he was one of the founding partners of Marketing Management Analytics, the leading marketing mix modeling company, which was sold to the Aegis Group in 1997.
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 Hikaru Phillips
Global Managing Director – R&D and Innovation
Hikaru Phillips leads R&D and Innovation at Accenture Marketing Sciences. Previously Co-Founder and Co-CEO of Memetrics, Hikaru's experience in the field spans marketing software development and integration, as well as the delivery of specialized consulting services on choice modeling and marketing best practices. To date, Hikaru has helped companies like eBay, Shopzilla and American Express develop and deploy enterprise-level interactive marketing technology and best practices.
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Regional Managing Directors:
 Jose A. Goncalves
Managing Director – Latin America
José Goncalves is a partner in Accenture's Marketing Sciences global service line based in London (currently heading AMS Latin America). He has 12 years of experience in sales and marketing ROI and CRM. He has worked with many multinational clients in different sectors in more than 40 different countries (on four continents) particularly within the pharmaceutical/biotech, financial services, automotive, retail and consumer goods industries.
Send Jose Goncalves an e-mail.
 Patricio De Matteis
Managing Director – APAC
Patricio De Matteis is the APAC head of Accenture Marketing Sciences, a business consulting service line based in Singapore. An ex-director of marketing with Coca-Cola South Pacific, De Matteis has worked across four continents in senior marketing and sales roles with blue chip companies including Unilever and Kellogg's. Since joining Accenture, De Matteis has led work on marketing mix optimization projects across a wide range of clients: Australian CPG clients, US retailers, a global beverage manufacturer in China, a pharmaceutical client and a leading credit card provider across 11 countries in APAC.
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