  Accenture Digital Optimization is a Nobel prize-winning methodology supported by a powerful software engine—helping our clients optimize their digital communications for a wide variety of audiences. Accenture Digital Optimization can help optimize websites, paid search, display media, email and direct mail campaigns as well as other online and offline direct response channels.
Key benefits: - By using multivariate testing and Nobel prize-winning Choice Modeling science*, marketers can optimize communications based on the real-time behavior of actual customers rather than using educated guesses or relying on historical information.
- Multivariate testing and systematic experimentation in a closed-loop environment such as a website can be employed to quickly learn which layouts, content and messaging work best.
- Moving quickly from insight to action, automatically generated business rules present only the most successful messages to each market segment. This process leads to an immediately visible increase in conversion and response rates.
- Accenture Digital Optimization Engine's flexible and simple deployment and integration architecture guarantees compatibility with almost any infrastructure and provides the choice of being hosted by either our clients or Accenture Marketing Sciences.
- Comprehensive reporting, consulting and support services tailored to the needs of each individual client, ranging from strategic consulting on the Test & Learn Optimization Roadmap to individual experiment delivery and project management, form an integral part of Accenture Digital Optimization.
With Accenture Digital Optimization, leading marketers can increase conversion rates, reduce customer acquisition costs and improve customer lifetime value. Read Research and Insights from Accenture Marketing Sciences. *The science of Choice Modeling
Accenture Digital Optimization Engine is a patent-protected multivariate testing platform that combines experimental design and Nobel-prize winning Choice Modeling science. Choice-models quantify the individual and interacting effects of the various elements of the communication mix on the desired outcome. Communication is optimized by understanding which combination of communication alternatives is most effective on any given audience segment or the audience as a whole. Choice models can be used to automatically determine how channels, messages and offers can help maximize, for example, clicks, registrations, application and/or sales. To Top |