Accenture Interactive

Accenture Interactive was launched to guide companies on a journey toward agile, intelligent marketing. We help clients achieve a dramatically more flexible, efficient and scalable way of reaching customers, serving them, and maintaining their loyalty.

We cover all aspects of Digital Consulting, Marketing Analytics, and Media Management. Accenture Interactive’s methodologies and assets bring marketing and IT closer together—driving both organizations toward a common end goal: customer relevance.

Companies around the world are heeding a new competitive battle cry for customer relevance. Read our latest thoughts on how consumer behavior is meeting technology to change the way companies market.

Recent Additions

• Social Media: Your Invitation to the Party
• The New Marketing Reality: Forget Strategy and Focus on Agility
• Digital Platforms: Why Best-of-Breed Isn’t the Best
• Achieving High Performance in Banking: Harnessing the Power of the Online Channel
• Time to Innovate: Is Your Media Agency Brave Enough?
• Marketing: Escaping the Low-Value Trap
• Training Your Dragon: Opportunities for Media Management in China

Companies need to act now to define standards for success of their online assets and maintain them into the future. Accenture's Digital Diagnostics provides a targeted road map toward improved, optimal website performance by identifying poor site indexing and search ability, analytic tag integrity, link integrity, and compliance violations.

Point of View: Substance over Style: Online Assets Get Back to Business

Client Success: U.S. Department of Health and Human Services: Accenture Digital Diagnostics

Thought Leading: Steve Kirkby Wins Accenture’s Invention of the Year for His Web Map Tool, Which Underpins Accenture Digital Diagnostics

Thanks to its acquisition of CadenceQuest, Accenture Interactive is even better positioned to maximize predictive analytics and digital marketing capabilities. The end result: shopping experiences designed to captivate specific target segments by optimizing online and offline marketing and merchandising.

Point of View: The New Customer Equation: Why Loyalty Isn’t Enough in the Digital Age

IDC Event Flash: Accenture Completes Analytics Acquisition, Pushes Deeper into Digital Marketing

Press Release: Accenture Interactive Acquires Assets from CadenceQuest

Our business is consistently identifying new ways we can work with clients to help them achieve high performance in digital marketing, marketing analytics and media management and accelerate the journey towards agile intelligent marketing.

• Accenture and Adchemy Team to Create Enterprise-Ready Digital Marketing Platform
• Accenture Teams with Procter & Gamble to Transform P&G Web Technology Infrastructure and Digital Capability

Subscribe and view past editions of our interactive marketing newsletter

Accelerate the Journey—Watch and learn how we drive our clients toward agile intelligent marketing

How Fast? – A video by Accenture Interactive captures fast-changing interactive marketing trends

Forrester Research: The Future of Agency Relationships

Mission-Critical: Gaining Analytics Competence and a Competitive Edge

P&G and Accenture Explore a New Universe (AMR Research)

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