Peugeot: Customer-Centric Websites

Committed to enabling high performance, Accenture partnered with Peugeot to help the company realise its vision and create tangible value. When Peugeot sought help to build their expertise in ubiquitous commerce, they turned to Accenture to develop the Peugeot.pays B2C site.

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Peugeot is one of the world's leading car manufacturers. To continue to grow, the company realised the importance of gaining uCommerce capabilities through the establishment of a customer-focused website.

Peugeot tapped Accenture to help it design, develop and deploy in multiple countries Peugeot.pays—a B2C site that offers a range of services to Peugeot customers including a state-of-the-art showroom, used car searches, car configuration, dealer contact integration and personalised owners services.

Peugeot.pays aims to strengthen the relationship between the manufacturer and its dealers and customers. The platform will go live in France and the United Kingdom in 2001 and could be leveraged to offer customers the ability to buy vehicles on-line in countries where dealer penetration is low.

According to P. Dinard, head of Peugeot's Internet department, said: "The combination of Accenture's knowledge of the automobile industry plus their Internet expertise helped us to build our own uCommerce capabilities quickly. We believe that Peugeot.pays will lend us a real competitive edge."

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