Marketing Return on Investment

Investing marketing funds wisely is a major challenge for consumer goods and services companies on the road to high performance.

For any industry anywhere in the world, deciding how and where to allocate marketing investments can be a huge headache—especially in today's challenging business conditions. Each marketing investment must contribute to the company's strategic business goals.

In the past, relevant data was hard to come by, but now data overload is the challenge. Finding the right methodology and tools to analyze this data has become key to allocating marketing and advertising funds to support the drive toward high performance.

Accenture can help companies effectively redistribute their marketing investments to realize their vision of sustainable future profit growth. Find out how Accenture can help you improve your return on marketing investment and achieve high performance.

Accenture can help companies in the consumer goods and services industry redistribute marketing investments to realize strategic business goals and contribute to the drive toward high performance.

Accenture has unique capability to help companies achieve better returns on their marketing investments, comprising two key methodologies and incorporating highly innovative software. This capability is backed by our overall track record in helping consumer goods and services companies achieve high performance.

Accenture's unique capability is based on two key methodologies incorporating highly innovative proprietary software.

• Accenture Strategic Prioritization Methodology: We help clients identify those regions, countries and product categories with the highest growth potential and compare the results with their current allocations.
  
  
• Accenture Strategic Marketing Mix Analysis Methodology: We employ econometric modeling to quantify the contribution to sales of each element of our clients' marketing programs.