Customer Planning for the Consumer Goods and Services Industry

As the consumer market place grows increasingly complex, the ability to harness customer information is crucial to achieving high performance.

The consumer goods and services marketplace has always been complicated, and multinationals have struggled to keep a unified view of their business dealings across different countries and regions. Now, the market is growing even bigger, and increasingly complex, so it is more critical than ever that companies are able to analyze and segment their customer base, and plan accordingly.

Product companies are looking for systems and processes that will lend them a strategic view of individual customers to determine which ones contribute the greatest value to the bottom line. Accenture allows consumer goods and services companies to understand the profitability of customers better, and to create harmonized approaches to managing customers on a national and international basis. The end result is better performance through more effective customer operations, and solid progress on the journey toward high performance.

Accenture helps consumer goods and services companies understand customer profitability better, and so contribute toward the achievement of high performance.

Many companies view their customers in parts: analyzing revenue generated in a particular region or by product line. The Accenture Customer Profitability and Planning solution creates a holistic view of the value of customers, and by projecting their profitability and growth potential, also makes it possible to develop long-term customer strategies.

In addition, Accenture has a unique mix of capabilities that make it the partner of choice for consumer goods and services companies. Accenture's deep industry insight, business acumen, global reach and technological innovation position it well to help these companies achieve their full potential. Accenture is committed to partnering with its clients in their journeys toward high performance, helping them achieve their strategic goals in the most effective manner.

Accenture offers pioneering tools and techniques to help clients harness critical customer information:

• The Accenture Customer Profitability and Planning solution offers a holistic view of customers and allows product manufacturers to anticipate opportunities and issues, and more effectively negotiate deals.
  
  
• The Accenture Standard Worldwide Integrated Forecast Tool powers Accenture's Customer Profitability and Planning solution, and supports reporting, planning and system management. The architecture was developed through collaboration between Accenture and Oracle.