Customer Insight for the Consumer Goods & Services Industry

We help consumer goods and services companies develop an integrated view of customers, powerful segmentation and predictive modeling tools, adaptive campaign management and intelligent customer interactions.

Together these functions create value through:

• Increasing the number of desirable customers.
• Increasing sales per customer—either of existing products and services or new ones—through cross-selling.
• Decreasing customer acquisition, servicing and administrative costs through extended efficiency.
• Lengthening of the duration of relationships.

We can help you increase sales and marketing value with our deep industry knowledge and expertise in business and technology.

• A Single View to the Customer
• Consumer Insight
• Customer Contact Transformation
• Field Sales Force Execution
• International Customer Management
• Marketing ROI
• New Technologies
• Optimal Pricing
• Portfolio Management
• Trade Promotions—includes the Accenture Trade Promotion Analyzer

Additional Resources

• Defying the Limits. CRM: The Key to Superior Business Performance
• The Ultimate CRM Handbook: Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
• Charting the Road to CRM Riches
• Selling in Turbulent Times

Go to “Consumer Goods & Services Industry Services” page.