Congratulations to the winners of the 2008 Marketing Society Awards for Excellence.   There were many worthy winners among this year's awards contestants, representing innovation across a wide range of products and services. The overall Grand Prix winner, the winner that was judged to have pushed the boundaries of what marketing can achieve, was ICI Paints/Dulux. Discover why Dulux was the winner here. [PDF, 90KB]
For more information about all this year's winners, please visit The Marketing Society Awards website. Over the last seven years Accenture has joined the Marketing Society in celebrating the winners of The Marketing Society Awards for Excellence. We are proud to be sponsoring these awards again this year. In recent times the requirements for delivering excellence in marketing have changed. Marketing has firmly become a boardroom concern and marketing excellence is now regarded as a key part of delivering sustainable business growth. How can the holy grail of marketing excellence be achieved? Getting the balance right
It is fair to say that never before have marketers had to accommodate the degree of change now challenging convention in every area. Getting the right mix of the rational and emotional, the scientific and the creative to produce high performance marketing is harder than ever before. Continuous innovation and reinvention of skills is critical to accommodate the near-constant market shifts. A more complex consumer
Today consumers operate in a new paradigm with new trade offs in their decision making. Consumers no longer solely evaluate products and services against the traditional needs of price, convenience and functionality, but also consider new needs based on social and environmental values. So organisations need new ways to understand consumers, predict behaviour and quantify business opportunities. Technology and the digital explosion
The digital explosion has heralded a more fragmented media environment with a myriad of new consumer touch points. While many organisations are still coming to terms with them, the Internet, search, mobile and experiential marketing are now vital parts of the overall marketing mix and have become mainstream. Demonstrating ROI
The pressure to demonstrate ROI in today’s complex and uncertain markets is intense. To help them understand which marketing levers are driving value and reduce overall costs, marketers are now required to embrace scientific techniques. New tools can drive rigorous, continuous evaluation and better intelligence gathering and predictive solutions allowing companies to respond to change quickly. Building and embedding the right skills
The market demands constant innovation and corresponding skills development to meet the pace of change. There is a growing trend for large organisations to build or enhance their own marketing academies to support this constant transformation. Successful marketers are also careful to embed their strategies and skills to ensure they become an integral part of their organisation. Bringing it all together
Despite these new dynamics, high performance marketing is still clearly the result of a combination of factors - effective strategy, advanced business acumen, highly-skilled and productive individuals, excellent creativity, precision targeting, innovation and continuous measurement. We will be providing more information and debate on marketing excellence in the run-up to the Awards, and will of course be celebrating the winners when they are announced in June. In the meantime, for more about The Marketing Society Awards for Excellence go to: www.marketingsocietyawards.com At Accenture, we aim to collaborate with our clients to help them achieve the sort of excellence in marketing that The Marketing Society Awards are set up to recognise. If you would like to talk to someone at Accenture about our marketing sciences offer, or how we can help your business, please contact Bridget Jackson on 0207 844 3917. PDF Help www.marketingsocietyawards.com To Top |