Accenture is proud to be sponsoring the Marketing Society Awards for Excellence 2009. This is the eighth year that Accenture has joined with The Marketing Society to celebrate marketing excellence from across the United Kingdom. The winners of this year’s awards were announced on June 8th and we would like congratulate all of the winners. In the current climate, we all need to celebrate our successes and learn from each other. It is only by being more professional, focused and innovative that marketing will succeed over the coming months. This year’s winners all demonstrate these attributes. Sainsbury’s is a worthy winner of the 2009 Grand Prix Award; the company has grown market share in difficult economic times by truly knowing its audience and building the right customer proposition. Read the Sainsbury’s case study. PDF [1.8KB ]
PDF Help For more information about the Marketing Society Awards for Excellence 2009, please visit The Marketing Society Awards website. If you would like to talk to someone at Accenture about how we can help your business, please contact Nick Smith, global lead, Marketing Transformation, on +44 20 7844 5253.   Achieving marketing excellence
Understanding your customers—the key to marketing excellence
The current financial situation has put all marketers under pressure to deliver more value with less. This, coupled with how the current downturn has changed business and consumer attitudes, makes now truly a difficult time for marketers. As customers’ loyalty wavers and potential customers stay on the sidelines, the battle to keep or attract every customer has never been more hard fought. Successful marketing has always been about customer understanding and developing a compelling proposition. But in this market it is more important than ever, driving a need for marketing to become more scientific to better understand what is working and and what needs to be done, then applying creativity to reach the goal. Understanding your customers has never been more important. Maintaining a customer-centric approach will help organisations plan and act with greater confidence, compete with more intensity and respond more readily to volitile markets. Read “Why Customer Centricity Matters” Understanding the landscape—the key to reaching your customers
Understanding the landscape—the key to reaching your customers Of course, to reach your customers you need to chart the right path through the ever-changing media landscape. Digital technologies offer a myriad of new consumer touch points and today, marketing campaigns can become ever-more personalised. Understanding this landscape is vital to reaching your consumers successfully. There is science behind the performance. Marketing video roundtable: What comes after a 'perfect media storm'?
The media industry has been hit by an unprecedented combination of rapid change in how people consume information and the worst advertising recession in years. It was timely, then, to convene a meeting of some of the UK's top marketers at Media 360 to join a discussion sponsored by Accenture. For more information about the "media storm" and how companies are responding to it please visit the Marketing website. To Top |