Services for the Consumer Goods & Services Industry: South Africa

Accenture helps South African consumer goods and services companies transform their businesses to attain high performance, increasing shareholder returns and ensuring long-term success.

Consumer goods and services organisations in South Africa, like their global counterparts, face the dilemma of remaining competitive in an expanding, yet increasingly customer-centric marketplace. Many are confronting the dramatic shift from the traditional economy to the electronic economy. Others have continued to focus on creating shareholder value within their traditional bricks-and-mortar operations and must still fully exploit the possibilities of the digital world.

Accenture's continuing research into the characteristics of high performance indicates that innovation drives success in the consumer goods and services industry. This focus on innovation is backed up by excellence in five key capabilities:

• Strategic positioning: The ability to exploit distinctive and relevant positions in the market.
  
  
• Customer-centricity: Sales and marketing excellence underpins the ability to understand exactly what customers want. The company must be restructured around that insight.
  
  
• Collaboration and partnerships: To satisfy customer needs, high performers partner with a diverse network of partners.
  
  
• Operational excellence: High performers benefit from the reliable bottom-line contribution of cost control and superior execution.
  
  
• Talent and change management: Fostering internal entrepreneurs, and rewarding performance and team work, are key competencies.

Accenture leverages global best practice effectively through its profound knowledge of local conditions to help South African consumer goods and services clients achieve high performance.

Accenture combines its global experience, deep insight into business process and knowledge of local conditions to help consumer goods and services companies improve their performance and gain competitive edge. Our continuing research into the nature of high performance in this industry ensure our clients have a head start in creating strategies that positively affect their performance.

Client Successes:

Accenture collaborated with National Brands Ltd. to help the company reduce costs and improve service levels within its finance and accounting function.

Accenture used its international experience to assist Unilever Bestfood Robertson to improve its positioning when its merger resulted in a new portfolio of brands and capabilities.

Related Research & Insights:

Learn more about Accenture's research into the characteristics of high performance in the consumer goods and services industry.

Accenture has a number of distinct offerings that can be used to help your company progress toward high performance—or we can assist with an end-to-end transformational programme. The specific services we offer are:

• Sales and Marketing for the Consumer Goods and Services Industry.
• Customer Relationship Management Services: Marketing & Customer Strategy.
• Supply Chain Optimization for the Consumer Goods and Services Industry.
• Accenture Procurement Solutions.
• Supply Chain Academy Solution.
• Outsourcing in the Consumer Goods and Services Industry.
• Business Process Outsourcing for the Consumer Goods and Services Industry.
• Talent Management for the Consumer Goods and Services Industry.
• IT Transformation for the Consumer Goods and Services Industry.