  In 2003 Tiger Woods became the centrepiece of Accenture advertising. As perhaps the world's ultimate symbol of high performance, he served as a metaphor for our commitment to helping companies become high-performance businesses. Our advertising theme united his ethos and our position: "Go on. Be a Tiger."
In 2006, our advertising took this to the next step. Armed with findings from our comprehensive study of more than 6,000 companies including over 500 high performers, our new campaign is built around this proprietary knowledge of the world's elite companies, and our ability to channel that knowledge on behalf of our clients.
Tiger Woods remains the key focus of the advertising, but the ads now include a promise – we have proprietary research into what makes organisations high-performance businesses. Our revised theme, while clearly building on our previous campaign, reflects this evolution: "We know what it takes to be a Tiger."
In South Africa, our Johannesburg International Airport Domestic Departures and International Departures feature our exciting new campaign. Keep a look out for them on your next trip.
View more of our
advertising campaign featuring Tiger Woods
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