In a marketplace where innovation meets regulation, and disjointed processes and technological systems can significantly slow speed to market , Accenture strives to help companies become better informed, integrated, holistic and highly proactive.   In an industry struggling with pricing and margin pressures and shareholders who are demanding improved performance, Accenture helps pharmaceutical and medical products companies deal with both near-term imperatives and long-term transformation initiatives.
Czech pharmaceutical companies face major challenges, including increasing competition from international companies entering the local market and the need to extend business reach to other countries, especially those within central Europe. The pharmaceutical industry has many distinguishing features which set it apart from other industries. Of all the pharmaceutical industry's trends, several seem to stand out in terms of their impact. The features and trends that are likely to determine the success of pharmaceutical companies marketing capabilities in the next five of years:
- Increasing consumers' control over health care decisions.
- Potential shift of power from the managed care "middlemen" to risk-bearing physicians.
- Increasing the ability to integrate and analyze health care data to guide decisions.
- Financial pressures on pharmaceutical companies to deliver revenue and profit growth by launching new drugs.
- Increased promotional competition.
- Emergence of new media channels.
- Initial impact of the genetics revolution, and other advances in medical/diagnostic technology.
- Potential for privacy issues to limit physician's access to prescription data.
These trends will inevitably impact Czech pharmaceutical companies. Further challenges include the increase of competition from international companies entering the local market, and the need to extend business reach to other countries, especially those within Central Europe. Our services for the pharmaceuticals industry include:
- Corporate & IT strategy.
- Customer relationship management.
- Outsourcing.
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