Largely viewed as commodity businesses and facing the additional risk of limited growth and value creation potential, consumer goods providers must embrace several attributes critical to business performance. In fact, companies exhibiting these attributes over recent years have been able to outperform their peers.   Accenture helps consumer goods and services companies transform their businesses to attain high performance, increasing shareholder returns and ensuring long-term success.
Yet consumer goods and services companies face real challenges, including a much more demanding universe of end customers and competition from the private label brands of retailers—not to mention the complexity of global supply chains. Accenture's continuing research into the characteristics of high performance in the industry indicate that these high performers, four in total, have achieved this performance through positioning innovation as a pervasive capability driving an entire organization, rather than a discrete strategy or initiative. We back up this focus on innovation with excellence in five key capabilities:
- Strategic positioning—The ability to exploit distinctive and relevant positions in the market.
- Customer-centricity—Sales and marketing excellence is based on the ability to understand exactly what customers want and the willingness to then restructure the company around that insight.
- Collaboration and partnerships—To satisfy customer needs, high performers partner with a diverse network.
- Operational excellence—High performers benefit from the reliable bottom-line contribution of cost control and superior execution.
- Talent and change management—Fostering internal entrepreneurs and rewarding performance and team work are key competencies.
 Fast moving customer goods (FMCG) is becoming an increasingly important field for our firm in the Czech Republic. In recent years, this field has proven to be a very dynamic sector in terms of turnover growth and customer service development. As a result, it has significantly adapted internal behavior of a vast number of organizations, their ownership structures, and other qualitative measures.
Since its founding, our Czech practice has realized several projects in FMCG. In summary, these projects assisted our clients with selling, logistics, financial management, performance measurement, new organizational design and proposed solution implementation plans. Client Example: Major Global Grocery Goods Producer (Danone Opavia, a.s.) The firm was asked to assist Danone Opavia, a.s., one of the major players in the global grocery field, with sales and logistic processes improvement. The task was to design a new process-oriented organizational structure, along with establishing new performance measures to fit this model. The project embraced mapping and redefining of key processes, among which were selling, logistics, customer services, and sales forecasts. As a result, we helped produce a number of recommendations which quickly enabled Danone Opavia to improve customer service and decrease distribution expenses. Overall, the redefined organizational model has denoted fundamental changes in servicing key clients and has brought significant growth in sales. Apart from processes, the engagement also defined requirements for a new information system, which Danone Opavia decided to implement. Typical improvement values:
- Sales growth: 5 to 15 percent
- Unavailable (out of stock at the time) product volume decrease: 30 to 50 percent
- Distribution expense decrease: 5 to 15 percent
- Customer satisfaction (survey): 50 to 70 percent
- Time decrease to adjust manufacturing line: 10 to 20 percent
Learn more about our global expertise in the consumer goods and services industry and services Accenture offers in the Czech Republic. To Top |