  "We know what it takes to be a Tiger." Accenture advertising captures the essence of High Performance Business.
In 2003, Tiger Woods became the centerpiece of Accenture advertising. As perhaps the world's ultimate symbol of high performance, he served as a symbol for our commitment to helping companies become high-performance businesses. Our advertising theme united his ethos and our position: "Go on. Be a Tiger." In 2006, our advertising took the next step. Armed with findings from our comprehensive study of more than 6,000 companies including more than 500 high performers, we built our campaign around this proprietary knowledge of the world's elite companies, and our ability to channel that knowledge on behalf of our clients. Tiger Woods remains the centerpiece of the advertising, but the ads now include a promise—namely, we have proprietary research into what makes organizations high-performance businesses. Our revised theme, while clearly building on our previous campaign, reflects this evolution: "We know what it takes to be a Tiger." View television ads View print ads Learn more about Accenture's unique partnership with Tiger Woods. |