The Client
With in excess of $1 billion
in revenues, this client is a key player in the Canadian telecommunications
industry. The services that they provide include long distance, business data,
Internet and overseas services among others. This company serves a nationwide
customer base consisting of government, large enterprises, small and medium
businesses, residential consumers and other telecommunications companies.
The Business Challenge
With more than 80
percent of their revenues coming from the highly competitive voice market, our
client recognized the importance of moving into the higher margin and rapidly
expanding data/Internet services market. To assist with defining and
implementing this new strategy, the client looked to Accenture. Given the pace
of change in the market and the number of other firms also aggressively
pursuing this space, our client wanted this project developed and implemented
very quickly.
The Solution
Accenture helped this client
create a successful offering using a four-phase approach.
Through these phases Accenture worked with the client to take a business
opportunity from the idea stage right through to the implementation and
deployment of a new eService organization.
Phase 1: eCommerce Opportunity Assessment and Business Strategy
This phase identified opportunities for our client to
capitalize on the growth of the eCommerce marketplace and outlined a business
strategy to take advantage of the most profitable opportunities. Analysis
completed included a market opportunity assessment, competitive assessment, and
market size assessment. Using the findings from this analysis, Accenture
defined an offer strategy built on the digital value chain and consisting of
Network Access (various methods of accessing the Internet), Network Services
(network management), Operational Services (hosting services, application
services and professional services) and content (a selection of netsourced
applications).
Phase 2: eBusiness Enablement Conceptual Design
This phase provided the high-level functional, technical,
process and organization designs required to launch the business strategy
defined during the first phase.
Phase 3: Market Launch Management
This
phase focused on further developing the offer strategy as well as preparing the
business for launch by identifying and assessing potential offer delivery
partners, developing a process architecture, developing an organization culture
and resource plan, and assisting with the design and development of a corporate
website. In addition, Accenture aided with identifying and managing a list of
launch-critical activities and milestones.
Phase 4: Build Out
This phase refined the
business model and enhanced the businesses operational capabilities. Offer
definitions were further refined to support marketing and sales activities.
Members of Accenture's Microsoft Solutions and Avanade leveraged Accenture's
Business Launch Centre to assist with the rapid build out of the offer
platform. Processes and supporting systems or tools were developed for the
launch-critical operational capabilities of order management, customer service,
and billing.
The Results
Working with Accenture, the
client was able to launch its wholly owned subsidiary, that is one stop shop
which allows Canadian small and medium sized businesses to access a complete
portfolio of best of breed, netsourced applications and services. Working with
Accenture enabled the client to ramp up rapidly and go to market in a highly
efficient and timely manner.
Contact Information
Patrick St. James, Partner
Toronto West office
416-641-5541
patrick.j.st.james@accenture.com To Top |