Robert J. Thomas
David A. Rossi
John P. Poisson
January 1, 2004
Job one for a business leader is to improve business performance by executing a change strategy and by exploiting emerging opportunities for growth. But Accenture research articles show that change has its downsides, like resistance from management and line employees.
To avoid these common hurdles in change management, while realizing gains in business performance, focus on four overlapping implementation strategies:
- First, act swiftly, but make sure that people deeply understand the reasons for or consequences of change.
- Second, organize a disciplined rollout and anticipate obstacles, but be willing to share control over the shape of change with subordinates.
- Third, focus on meaningful gains in efficiency or reductions in ambiguity, but increase input levels.
- Finally, demonstrate results quickly, but invest as much energy as possible to boost the business’ capacity for change.
By focusing on these four counter-intuitive strategies, executives can maximize the upside of change, creating lasting business performance.
Click on the links below for more information on Accenture’s Talent & Organization Performance practice: - Change Management
- Human Resource Management
- Workforce Performance
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