| | | Read the full transcript [PDF, 53KB]
PDF Help | | | There are many channels for customer communications, including face-to-face, internet, telephone and mobile. Each channel can accumulate vast amounts of information about customers. Making effective use of this information to undertake personalised marketing and engender customer loyalty, however, continues to be a challenge for many. | | | In this video cast, Ann Burns, senior executive for Accenture’s Australian Customer Relationship Management service line, discusses the ways that Australian organisations can use information to reach out to customers in a relevant way. Organisations can build competitive advantage through customer data and intimate customer relationships – despite the climate of strong competition and rising customer expectations. | | | We hope you enjoy this edition in the Australian Business Agenda 2008 Video Series. | | | Download previous interviews from The Australia Business Agenda 2008 Video Series. | | | More information
This video and podcast series stems from Accenture’s management primer on the current executive agenda:
 Read about Agenda 2008. Globalisation, Growth, Productivity, Sustainability, Skills | | | To Top | | |
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