  In Accenture’s fourth annual consumer satisfaction survey, we surveyed 4,189 consumers from nine countries on their customer service expectations towards a range of organisations, including retailers, banks telecom providers, and insurance and utility companies.
Despite the economic uncertainty faced by consumers in the market, within the Australian sample of consumers, 64 percent left at least one provider in the past year due to poor service. This follows the global pattern of an erosion in customer loyalty.
 Download the PDF: 2008 Customer Satisfaction Report: Australian Consumers
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Half the respondents to the Accenture 2008 Customer Satisfaction Survey reported switching providers in multiple industry sectors during the year, taking by their own estimate, an average of $4,000 worth of business with them each time they switched. Are you providing your customers with an experience calculated to retain their business? Read more about Accenture’s customer satisfaction research
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